Whats a hardlink? Simply put, It’s a link from another site to your site in plain ol’ html. Something like this…
<a href=”www.yoursite.com”>Targeted keyword here</a>
The anchor text in the above example would be “Targeted keyword here”
This is an example of what you do NOT want….
http://www.linkpartner.com?x=id13
Thats bad, The search engines have no idea where that is going. They don’t speak server side and prefer just plain html. Links in any kind of server side language do NOT count as hardlinks.
Often times our clients will hear us talk about hardlinks or reciprocal link exchanges. As far as I am concerned this is the best way and the only way to establish a website.
You can pay for traffic or advertising, but once its gone, its gone. By establishing your website with the search engines and targeting a keyword its permanent.
So you want the secret on how to “Target” a keyword or term and make your website ranked for it? Its all about the hardlink to your site. Think headings about your articles, Search engines like to see heading tags above the article. Use the heading tags with your keywords for the title of your posts and then put your post in a paragraph tag. Then of course, make sure the url to that article is search engine friendly. Here is an example
http://www.somepost.com/targeting-traffic-tutorial/ <- The url to your article
<h1>Targeting traffic tutorial</h1>
<p>This is markup language for the hardlink targeting traffic tutorial</p>
<p>Second paragraph could go here</p>
I am willing to bet my good name on the fact that if you got hardlinks to that url with the anchor text “Targeting traffic tutorial” You would eventually (It does take awhile to get their attention) get ranked well for that article in the search engines.
Its VERY important to know that it does take a long time to get ranked for search terms. The more general the term you target and the shorter the term you target will greatly increase the difficulty of your chances for getting ranked with that term.
Most common would be getting a hardlink to the index page (front page) of your site with the desired keyword you are targeting. Your site has to have content on it that is relevant to the term you are going after or it will not rank well for it.
When trading hardlinks with other webmasters, keep it relevant! For example, if you owned a pet store, getting a hardlink from an auto parts store would not do you much good these days. The more links you can get from relevant sites, the better!
The above article is theory for the most part, but it’s theory that we have been using for years. Even after all of the changes that Google has made, these simple steps will keep em coming back for more and more! This is part one of the hardlink, Look for more on this later!
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